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Harvard Business Card Mockup by `splat:iconsplat:


©2006-2008 `splat
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Submitted: February 19, 2006
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Comments: 21
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I've been at Harvard 3 months now working as a user interface designer. It's a fantastic job and I love it. I've also been doing freelance part time since January (actually, I've been doing it for a long time now, but officially as a business since January). The problem is, I meet a lot of people in and around Boston, as well as other places I travel, and I have no business card to give out. Harvard's printing and publishing department was dissolved last year, therefore I'm finding it difficult to figure out where to go to get business cards. So I took matters into my own hands.

This is a design mockup, not the final design, but I thought I'd share it for critique and ideas. The front of the card is using white card stock with the crimson Harvard shield. I decided to rotate it left a bit and "hide" it behind a vertical line rather than leave it sitting there all alone. The font is Garamond, which is what the official Harvard business cards use if you choose a serif typeface (I have the old business card order form).

My name is prominent because it's the most important thing on a business card. If people remember the company and not you, the card hasn't done it's job. I also put it in the middle of the card because, as you see, I've added my personal email and web address at the bottom. I wanted to separate Harvard from personal information, and my name ties it all together.

On the back I've gone with the same crimson color along with a "VE RI TAS" and ivy branch watermark. I'm not sold on that setup yet, so any ideas for that part of the design are welcome. I've also added a lighter box for people to write down notes about me, our meeting, or where we met. A plain white background would do this as well, but I want some color on the back and didn't want to lose the option of writing down a quick note to remember things (or a place for me to write my cell phone number). Again, I'm not sold on how this part looks either. I'm not sure white text and lines are the way to go, but they stand out. Suggestions?

I need to have a final design by March, have it printed, and I'll be taking these with me to SXSW in Austin. Any and all feedback is welcome, especially if it's more than just "i love it!" Tell me why you love it, hate it, think it could use some improvement, and I'll be in your debt.

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~Mn3m0NiC:iconMn3m0NiC: Feb 19, 2006, 10:21:21 AM
heh, nice :)

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[Mn3m0NiC] "Assisting memory", from the Greek, mnEmOn, or mindful
~kingkool6:iconkingkool6: Feb 19, 2006, 1:04:09 PM
I think the notes part on the back of the business card is a good idea, but I think it should be totally white, not transparent. My reson, what if the person has only a red pen? I think it would be the easiest to write/read from a pure white background in the notes section. Other than that, I think it looks really good.

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Russell Heimlich
Read my blog at www.russellheimlich.com/blog!
$liquisoft:iconliquisoft: Feb 19, 2006, 1:47:49 PM
Your margins around the edges are too thin. Right now they look like .10 margins, when for realistic reading comfort they should be at least .25. When type is really close to an edge of a card or piece of paper, it feels tense, so a thicker margin is a good way to sort of relax the design.

The leading (line-spacing) is a tad tight, as well. Since you're not writing copy here, only listing information, it might be a good idea to add a bit more leading so items are easily found.

I'm also having a bit of a hard time with the hierarchy. You have Harvard University at the top, which would indicate it's a harvard biz card, but then your name (quite a ways down) is in bold. In my opinion your name should probably be first on the hierarchy list. The way it is now will sort of confuse the recipient; they won't know who or what the card is supposed to be representing.

I find that the best concept to have in business card design is to limit the amount of information you place on it. A biz card is intended to easily communicate contact information, and the way this card currently stands will confuse the recipient, making them wonder which information is for which. Yes, after a minute they'll probably figure it out, but as I've learned you only have about 3 seconds to spark a person's interest when you show something to them.

PS. When you think you're ready, send me the file so I can pre-flight it for you and help you get your colors together properly so it'll come out clean.

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The Public is more Familiar with Bad Design than Good Design. It is, in effect, conditioned to prefer Bad Design, because that is what it lives with. The new becomes Threatening, the Old Reassuring.

-Paul Rand
`splat:iconsplat: Feb 19, 2006, 2:50:21 PM
Rock on. Thanks for the great tips (I was hoping you'd see this and respond). I've got zero experience with this sort of design, so it's nice to have feedback from someone who's done it before.

I see your point about the position of my name on the card. I laid things out this way so as to link my name with both Harvard and my personal info at the bottom, but I could see how having my name at the top might be the best overall solution. I'll move things around and see how it looks.

What about the back side? I haven't really finalized what I want to do there, but I'm afraid of doing too much and negating my more simple design on the front.

Thank Ryan. :thumbsup:

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`splat
Patrick Haney, not a sausage
Designer, developer, deviant
$liquisoft:iconliquisoft: Feb 19, 2006, 3:40:33 PM
The back would have a bleed, which (as I mentioned to you the other day) would up the printing costs significantly. However, there is no way to accomplish the red w/o a bleed, so either you keep it or you don't.

Having a solid color on the back is a fine idea; I've used the same concept on other cards because it helps the card feel more designed. The overlay of the Harvard logo & the trees might be overkill, though. I say use one or the other.

The notes things is a bit too transparent. It probably ought to be solid white, and have more space in-between lines.

Also, what typeface are you using for the serifs? I'm very familiar with sans-serifs, but sometimes it's hard for me to recognize serifed faces (since a lot of them are just based upon Garamond).

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The Public is more Familiar with Bad Design than Good Design. It is, in effect, conditioned to prefer Bad Design, because that is what it lives with. The new becomes Threatening, the Old Reassuring.

-Paul Rand
`picard102:iconpicard102: Feb 19, 2006, 7:37:20 PM
Ya, I agree that the back has one to many elements on it. I'd lose the ivy personally.
Maybe rotate the book thingies to they match the angle of the ones on the front, or not.
`splat:iconsplat: Feb 19, 2006, 9:42:38 PM
I didn't think to rotate the books to the same angle as the front, good call. :thumbsup:

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`splat
Patrick Haney, not a sausage
Designer, developer, deviant
`splat:iconsplat: Feb 19, 2006, 9:45:28 PM
:pointr: The back would have a bleed...

Right, I realize that. Cost goes up.

:pointr: The overlay of the Harvard logo & the trees might be overkill, though. I say use one or the other.

I think I agree. I couldn't decide, so I went with both. It just seems to be too much though.

:pointr: The notes things is a bit too transparent. It probably ought to be solid white, and have more space in-between lines.

Solid white seemed too bright to me, but now that I compare it to the overlay, it seems only right to go with white. The line spacing probably should be increased as well.

:pointr: Also, what typeface are you using for the serifs?

It's straight up Garamond, which, as I said in the description, is what Harvard uses as a standard in their serif-based business card designs.

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`splat
Patrick Haney, not a sausage
Designer, developer, deviant
$liquisoft:iconliquisoft: Feb 19, 2006, 10:11:20 PM
Sorry, I didn't notice it in the description. I didn't bother reading it since we had already discussed the design prior to me seeing it.

Garamond is a great face, but maybe you should try a typeface that's slightly different, like Sabon.

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The Public is more Familiar with Bad Design than Good Design. It is, in effect, conditioned to prefer Bad Design, because that is what it lives with. The new becomes Threatening, the Old Reassuring.

-Paul Rand